Post by anamika22707 on Feb 13, 2024 10:10:49 GMT
The Again as you think about the possibilities here never underestimate the aggression in Googles more aggressive matching algorithms. But They Fixed It Back in May they offered more control over your ads targeting breaking out physical location targeting and location by interest targeting. In typical Google fashion however this control is buried behind advanced targeting options Location Targeting When we expand the box guess what the hidden default is If you said physical location only you were probably deliberately getting it wrong to get me back for asking rhetorical questions in a blog post.
Well played. AdWords Geo Targeting So again in classic Google Ads fashion we have a El Salvador Email List power user option to keep certain folks happy and a default setting thats more about ramping up impressions and clicks across the tail of Google Ads advertisers than it is about maximizing advertiser ROI. But at least now we have this option and can make sure all of our campaigns are meticulously geotargeted right Location Targeting on Content Network Campaigns No more dramatic snarky rhetorical questions promise. But the fact of the matter is Google hasnt exactly made this targeting option ubiquitous Content Network Location.
Targeting Uh oh. This more granular control doesnt actually work on the content network. We might Have a local brick and mortar that cant afford to pay for errant clicks and doesnt want to show up when someone on the other side of the country looks for a gym in Alabama Have a business where we target contact or sell leads only to certain IP addresses Want to segment out physical location and location of interest to measure the effectiveness of the two different matching types But none of these options are available to us on the content network. Beyond the s this Important In just the same way you want to leverage search query data to understand how your keywords are actually.
Well played. AdWords Geo Targeting So again in classic Google Ads fashion we have a El Salvador Email List power user option to keep certain folks happy and a default setting thats more about ramping up impressions and clicks across the tail of Google Ads advertisers than it is about maximizing advertiser ROI. But at least now we have this option and can make sure all of our campaigns are meticulously geotargeted right Location Targeting on Content Network Campaigns No more dramatic snarky rhetorical questions promise. But the fact of the matter is Google hasnt exactly made this targeting option ubiquitous Content Network Location.
Targeting Uh oh. This more granular control doesnt actually work on the content network. We might Have a local brick and mortar that cant afford to pay for errant clicks and doesnt want to show up when someone on the other side of the country looks for a gym in Alabama Have a business where we target contact or sell leads only to certain IP addresses Want to segment out physical location and location of interest to measure the effectiveness of the two different matching types But none of these options are available to us on the content network. Beyond the s this Important In just the same way you want to leverage search query data to understand how your keywords are actually.