Post by account_disabled on Mar 11, 2024 3:25:05 GMT
The practice of buying followers, views, likes and comments is no longer just a harmless cosmetic to improve social appearances, but is a real fraud when used to capture the attention of companies. Generally, those who do influencer marketing activities trust the "vanity metrics" displayed on the profiles. It involves the influencer and then asks him for the screenshot of his insights to verify the results achieved. It's a shame that the image is often falsified. To overcome this, Buzzoole (of which I am marketing director) has created a data-driven methodology based on access to the so-called "first party data".
The data directly provided by social networks thanks to the social login of Canada Phone Number subscribers), which allows us to understand the "health status" of each member on the platform (performance and authenticity). health score buzzoole fake dashboard Among the indicators underlying the Health Score: Reach/Follower: it is the ratio between the number of people who have seen the posts and the number of followers accumulated. If particularly low it indicates a poor ability to reach your audience and could be a sign of "illegal" purchases of followers.Engagement/Reach: if the interactions are much higher than the number of people actually reached (given that the user reasonably leaves only a few likes and comments on a post) it means that a fraudulent activity of automated generation of contact has been implemented 'engagement.
Suspicious Follower: Information about the country of origin of an influencer's audience is extremely useful for having clues about any unclear activities. For example, if an Italian profile shows an audience coming mainly or largely from countries not in line with the country of origin or in which fake "server farms" operate, the algorithm flags it as suspicious, returning the percentage of “suspicious audience”; Furthermore, Buzzoole's technology is also able to consider other information such as: the publication of inappropriate content, the ratio between online followers and overall followers, the relationship between profile views and follower growth.
The data directly provided by social networks thanks to the social login of Canada Phone Number subscribers), which allows us to understand the "health status" of each member on the platform (performance and authenticity). health score buzzoole fake dashboard Among the indicators underlying the Health Score: Reach/Follower: it is the ratio between the number of people who have seen the posts and the number of followers accumulated. If particularly low it indicates a poor ability to reach your audience and could be a sign of "illegal" purchases of followers.Engagement/Reach: if the interactions are much higher than the number of people actually reached (given that the user reasonably leaves only a few likes and comments on a post) it means that a fraudulent activity of automated generation of contact has been implemented 'engagement.
Suspicious Follower: Information about the country of origin of an influencer's audience is extremely useful for having clues about any unclear activities. For example, if an Italian profile shows an audience coming mainly or largely from countries not in line with the country of origin or in which fake "server farms" operate, the algorithm flags it as suspicious, returning the percentage of “suspicious audience”; Furthermore, Buzzoole's technology is also able to consider other information such as: the publication of inappropriate content, the ratio between online followers and overall followers, the relationship between profile views and follower growth.