Post by account_disabled on Sept 4, 2023 7:21:10 GMT
Internationalizing your e-commerce store usually doesn't require large investments and allows you to reach markets or niches with strong purchasing power and a hunger for made in Italy products.
Marketing strategies for eCommerce
Companies' investments to promote their e-commerce store also Phone Number List in 2015 focused on SEM and SEO campaigns. Let's see in detail:
PPC advertising (keywords advertising) > 29%
SEO (website positioning) > 19%
Social Media > 14%
Email Marketing > 12%
Price Comparators > 6%
Banners & Sponsorships > 4.8%
Print > 4%
Affiliation > 2.8%
VT > 2%
Radium > 0.4%
Other > 6%
marketing strategies to advertise the most used e-commerce stores in Italy in 2015
Compared to 2014, it is interesting to note the growth in investments in social media , a sign that they have now entered everyone's daily life and their potential is perceived.
Ecommerce and social media marketing
The number of companies that declare themselves fully satisfied with the marketing activity carried out on social media and who declare that they have identified channels that actually increase online sales is growing .
The social networks that generate the most leads and conversions are:
Facebook
Youtube
Instagram
The best social networks for ecommerce. Facebook, YouTube and Instagram generate more online sales
Other social networks do not seem equally effective in increasing online sales , in some cases due to insufficient penetration among Italian users (probable in the case of Pinterest).
If marketing via social media is becoming increasingly profitable, it is not surprising that 56% of companies declare their intention to increase investments as early as 2016 .
Social media investment forecast of online stores in 2016
Initiatives to increase online sales
INTERNATIONALIZATION: MULTILINGUAL ECOMMERCE SITES
To sell abroad it is important to communicate in the language of the target country. Ecommerce sites are indexed by search engines in the various geographical areas according to the implemented languages. Furthermore, a multilingual store can be supported with multilingual advertising campaigns.
Marketing strategies for eCommerce
Companies' investments to promote their e-commerce store also Phone Number List in 2015 focused on SEM and SEO campaigns. Let's see in detail:
PPC advertising (keywords advertising) > 29%
SEO (website positioning) > 19%
Social Media > 14%
Email Marketing > 12%
Price Comparators > 6%
Banners & Sponsorships > 4.8%
Print > 4%
Affiliation > 2.8%
VT > 2%
Radium > 0.4%
Other > 6%
marketing strategies to advertise the most used e-commerce stores in Italy in 2015
Compared to 2014, it is interesting to note the growth in investments in social media , a sign that they have now entered everyone's daily life and their potential is perceived.
Ecommerce and social media marketing
The number of companies that declare themselves fully satisfied with the marketing activity carried out on social media and who declare that they have identified channels that actually increase online sales is growing .
The social networks that generate the most leads and conversions are:
Youtube
The best social networks for ecommerce. Facebook, YouTube and Instagram generate more online sales
Other social networks do not seem equally effective in increasing online sales , in some cases due to insufficient penetration among Italian users (probable in the case of Pinterest).
If marketing via social media is becoming increasingly profitable, it is not surprising that 56% of companies declare their intention to increase investments as early as 2016 .
Social media investment forecast of online stores in 2016
Initiatives to increase online sales
INTERNATIONALIZATION: MULTILINGUAL ECOMMERCE SITES
To sell abroad it is important to communicate in the language of the target country. Ecommerce sites are indexed by search engines in the various geographical areas according to the implemented languages. Furthermore, a multilingual store can be supported with multilingual advertising campaigns.