Post by account_disabled on Dec 9, 2023 6:35:11 GMT
By using social listening as market research , terms related to positive or negative feelings about the product category can be identified, and this insight can be considered when writing the copy and messages to be used in a blog, on social networks, in brochures, and even in a product presentation speech. How is market research done using social listening? The social listening platform is configured by defining all the concepts or aspects that we want to learn from the audience.
We program a series of configurations so that the platform can go out to sweep those mentions, those comments and the information is collected. This large amount of data is categorized to understand how many people speak or mention Digital Marketing Service a certain term, a phrase, and an algorithm is applied to it to understand the sentiment with which that phrase is associated and from there content ideas are generated. The results are analyzed and filtered to generate conclusions.
Because social listening can sweep away any public conversation, market research can be extended to gather listening from competing brands and generate more insights. Internet Positioning | Prospect Factory Market research with social listening is like a huge focus group A traditional marketer could understand this effort a little more if we made the comparison with a focus group . A well-configured social listening process can give us information similar to what a focus group would give.
We program a series of configurations so that the platform can go out to sweep those mentions, those comments and the information is collected. This large amount of data is categorized to understand how many people speak or mention Digital Marketing Service a certain term, a phrase, and an algorithm is applied to it to understand the sentiment with which that phrase is associated and from there content ideas are generated. The results are analyzed and filtered to generate conclusions.
Because social listening can sweep away any public conversation, market research can be extended to gather listening from competing brands and generate more insights. Internet Positioning | Prospect Factory Market research with social listening is like a huge focus group A traditional marketer could understand this effort a little more if we made the comparison with a focus group . A well-configured social listening process can give us information similar to what a focus group would give.